Episode 54: Beth Baldys, inVibe
Beth Baldys, as inVibe’s Head of Listening, is responsible for helping clients better understand their key stakeholders through deeper and more thorough listening. In addition to bringing patient voice to the forefront, she also works closely with the team to translate research findings into strategic and actionable insights for clients.
Beth is a sociolinguist whose graduate research focused primarily on medical discourse analysis, which she continued to pursue throughout her entire career in market research. She brings 10+ years of experience, including past work analyzing doctor-patient communication. Her research has contributed to publications in Pain Medicine and The Journal of Cancer Education, as well as a recent acceptance to the CHEST 2021 Annual Meeting.
In this episode we discuss the secret language of clinical trials, how to better communicate with research patients, reducing burden for patients and InVibe’s recent acquisition by THREAD Research.